Benetton Champs-Elysées 2
paris 08
renovation and interior design of a retail space
client: benetton group
studies 2014
1 150 sq.m
project manager: gwendal hervé
rendering artist: nicolas amar
From the entrance, a perforated cocoon invites to enter and walk through the different levels of the store. Illuminated at night and visible from afar through the window, this sculpture is imagined as an exceptional event that reinforces the presence of the brand on the Champs-Elysées. Composed of a metal frame taking up the Benetton logo, it becomes unique and immediately recognizable. Inside of it, a staircase treated as a precious and refined object comes in contrast with the rough complexity of the mesh.